The concepts of design

BALANCE – stability in layout is much like balance in physics. A massive shape close to the center may be balanced with the aid of a small form close to the edge. Balance presents balance and structure to a design. It’s the load disbursed in the design by the position of your factors.

PROXIMITY – Proximity creates courting among factors. It presents a focal point. Proximity doesn’t imply that factors have to be located collectively, it means they need to be visually linked together in by some ways.

ALIGNMENT – permits us to create order and organisation. Aligning factors allows them to create a visible reference to each other.

REPETITION – Repetition strengthens a design by means of tying collectively character elements. It allows to create association and consistency. Repetition can create rhythm (a sense of prepared motion).

CONTRAST– evaluation is the juxtaposition of opposing factors (opposite colours on the shade wheel, or value mild / dark, or path – horizontal / vertical). Assessment permits us to emphasise or highlight key factors in your layout.

AREA – space in artwork refers to the gap or vicinity among, around, above, below, or within elements. Each effective and poor area are important elements to be considered in every layout.